Last 23 November I was one lucky gal to be invited to the Philippine Launch of Banila Co. With the Korean influence in our cosmetic industry now I am one who wishes we have tons of BB Cushion to choose from in our makeup counters. The launch was hosted by Sam Oh, followed by the Banila Co CEO Mr Chang Soo Kim, and a makeup demo from a renowned Korean Makeup Artist, Mr. Kangpil Kim,. We were taught how to wear a dewy, natural makeup and a night-time make up.
I am praying with the humid weather the Philippine has I can pull off a dewy face. Maybe I shall give it a try this cold holiday season.
Banila Co is the most multi awarded Korean cosmetics brand in the field of base makeup. Its products help women make the popular Korean “Lit from Within” look. Banila Co.’s primers, foundations, gel eyeliners, CC creams, make up cleansers, and the like have been lauded by the most prestigious beauty arbiters in the industry for its prestige quality, creative packaging, and disruptive innovation. Its Clean It Zero Cleansing Balm for instance, so captivated Korean beauty enthusiasts that they snapped up the product at a staggering rate of 1 cleanser for every 4.8 seconds. Banila Co.’s Prime Primer, with its silky smooth texture and its potent ability to reduce the appearance of pores and fine lines, was adjudged by Get It Beauty, a Korean cable program that reviews the best cosmetic products in the market, as the best primer in the industry. The company also boasts as having the first and only water-based CC cream in the market. The It Radiant CC Cream has been the bestselling CC cream in Korea for 3 years running.
From its humble beginnings in 2005, Banila Co. has grown rapidly in Korea and now has become the second best-performing Korean cosmetics brand in China. It now focuses its attention to South East Asia, headlined by concurrent launches in the Philippines and Taiwan. Subsequent launches in Indonesia, Malaysia, and Thailand are earmarked for 2016. Banila Co opened its first store in Glorieta 4 last November 14. It will soon open its doors Robinson’s Place Manila and other prime malls in Metro Manila and key provinces.
Below are the photos from the event.
ABOUT BANILA CO.
Banila Co. is owned by F&F Co., a publicly listed company engaged in fashion manufacturing and retail. It launched its first grand flagship store in South Korea in 2005 and will start expanding in ASEAN markets in 2015. At the helm of Banila Co. Philippines is Cathryn and Jon Lim of All That Blush Trading. For further information, please visit http://global.banilaco.com and follow its Instagram at @banilacoph and Facebook at www.facebook.com/BanilaCoPhilippines.