CardsPal introduces in-app gamification to create a fun and engaging user experience

ETC
  • CardsPal gamified its mobile app to enhance user experience in end September 2021
  • Users are prompted to complete fun missions while utilising the app features
  • New milestone of over 200,000 app downloads, as of September 2021

SINGAPORE, Oct. 8, 2021 /PRNewswire/ — CardsPal, a local credit card comparison and deals aggregator app, has added a new dimension to enhance the user experience – in-app challenges.

Aligned with CardsPal’s goal of being a trusted financial tool for credit card deal hunters, the app has lined up a series of engaging in-app missions to enable users to learn about features they can use to best leverage their credit cards while having fun. 

Now, users can look forward to a new, exciting series of in-app challenges, including saving deals, adding cards on the app, and using the Cardculator – an app feature that recommends the right card to get the most rewards for each purchase, and estimates the cashback for each spend. 

The in-app missions are designed to help users enjoy the process of learning about the latest deals and app features, empowering them to gain the maximum savings and rewards based on their unique lifestyles.

Completion of challenges will earn users coins. The app is looking to include strategic partners, such as financial institutions and merchants, to expand the spectrum of rewards available to users.

Cultivating engagement through entertainment 

Chief Product Officer and co-founder of CardsPal, Richard Lu, says, “Everyone learns better through fun and enjoyable processes, rather than rote learning. That is the inspiration behind our newest project – to enable users to learn more about the app’s unique and useful features through fun challenges.”  

He adds, “Users earn coins for completing daily check-ins and other exciting missions. Instead of having an app where users check in occasionally, our goal is to develop an app that continually adds value to our users throughout their consumer journey, allowing us to foster a long-term relationship with them.”

What to expect from the fast-growing fintech app

CardsPal aims to build a dynamic marketplace that facilitates omnichannel deal discovery and a seamless transaction experience.

Towards the end of the year, there will be a few more exciting app capabilities launched, which includes enabling users to start transacting on the app, and other gamification features.

In addition, users get exclusive welcome gifts upon successful application of selected cards through CardsPal.

To view CardsPal’s photographs and videos, please visit their media assets page.

About CardsPal

CardsPal is a mobile app which empowers users to get the best deals for their cards, and use the right card at the right time! This all-in-one platform for credit card comparison and deal-discovery recommends the most suitable card for each user’s spend, bringing them more cashback and rewards.

CardsPals aggregates all credit card deals for credit cards issued in Singapore, that can be filtered according to cards owned by users. The wide selection of cards featured are organised by banks, card networks, prepaid cards and even membership cards.

One of their most popular app features, the Cardculator, calculates the users’ cashback according to their spend, creating a personalised deal-hunting and savings-maximising experience. CardsPal is a portfolio company of SC Ventures, the innovative arm of Standard Chartered Bank.

Check out their app in the App Store, or the Play Store, and follow them on Instagram, Facebook and LinkedIn! Get the latest money-saving tips and news about their cool app features from their Telegram channel, or blog at their website.

About Standard Chartered

We are a leading international banking group, with a presence in 59 of the world’s most dynamic markets, and serving clients in a further 85. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

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