SEOUL, South Korea, Nov. 25, 2021 /PRNewswire/ — Vella, a Korean cosmetics brand, will expand into the Japanese market.
Vella opened its official store on Japan’s largest e-commerce platform ‘Qoo10’ and announced that it will sell soothing, clean beauty products with its flagship products being vegan products including Vella Ultra Hydro Sun Essence (ベラ ウルトラハイドロサンエッセンス) and Vella Hydro Cica Acne Cleanser (ベラ ハイドロシカ アクネ クレンザー).
Vella is the first skincare brand in Korea to launch a neck care product line and has sold more than 1 million products, establishing its position in Korea.
Through this official opening, Japanese consumers also can purchase Vella Ultra Hydro Sun Essence at Qoo10. Vella Ultra Hydro Sun Essence is the No. 1 sun essence and sun care product that can be used all year round on Wadiz.
Celebrating the opening of the official store, Vella is giving a 20 percent discount until November 26th through a big discount event on Qoo10.
Meanwhile, Vella that expanded into the Japanese market starting from Japan’s leading online shopping platform Qoo10, is expanding its global reach by making inroads into each region’s leading e-commerce platforms such as Shopee, the largest online commerce platform in Southeast Asia, and Amazon, the world’s largest e-commerce company.