WatchBox Invests in Independent Swiss Watchmaker De Bethune


WatchBox, the global leader in collectible luxury timepieces, announces a majority investment in independent watch manufacture De Bethune

NEUCHÂTEL, Switzerland and GENEVA, Sept. 2, 2021 /PRNewswire/ — WatchBox, the global leader in collectible luxury timepieces, announced the investment in De Bethune, the independent watch manufacture established in 2002, and led by founder and visionary Master Watchmaker Denis Flageollet and CEO Pierre Jacques. Since its 2017 founding, WatchBox has championed the work of contemporary watchmakers and independent brands, and through this investment, heightens its commitment to the independent watchmaking segment.

De Bethune displays its technical and aesthetic mastery with the DB25 Starry Varius. Pictured; Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker)
De Bethune displays its technical and aesthetic mastery with the DB25 Starry Varius. Pictured; Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker)

The De Bethune manufacture is dedicated to research and development, and its philosophy combines classic watchmaking skills and craftsmanship with a contemporary technical process. The company continues to experience unprecedented growth and recognition by collectors and the industry at large. This investment will enable De Bethune to allocate greater resources towards a strong and stable trajectory into the future, dedicated to its partners and customers, and remaining true to its creative and quality principles.

“WatchBox has been a trusted partner of ours and a dynamic supporter of De Bethune for years,” Denis Flageollet and Pierre Jacques remarked. “We have long admired their desire and commitment to educate the global watch community on the art of watchmaking and are delighted to now join together. WatchBox’s investment will enable De Bethune to fulfill our long-term vision of advancing and reinterpreting watchmaking.”

Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker) will remain on De Bethune’s board of directors to ensure continuity and will continue to lead the teams in Geneva and L’Auberson. They will pursue the successful product, distribution, and communication strategies of the brand, honoring the traditions of 18th century watchmaking while delivering technical and aesthetic innovation.


About WatchBox 
WatchBox is the world’s leading platform for buying collectible luxury timepieces; fueled by technology, innovation, and unmatched global experience in the high-end watch market. WatchBox offers an unrivaled selection of luxury timepieces for sale, and its client services for selling and trading timepieces are streamlined and readily accessible both on and offline, with a vibrant online community, and offices and showrooms in the United States, Hong Kong, Singapore, Switzerland, and Dubai. Trust, pricing transparency, and authentication are central tenets to WatchBox’s platform, with each watch thoroughly evaluated by in-house watchmakers and accompanied by a 2-year international warranty.

About De Bethune 
De Bethune is an independent Swiss watch manufacturer located in L’Auberson. In the pastures of the Swiss Jura mountains, nearly 40 people – watchmakers, engineers, designers, micro-mechanics, polishers, and decorators following the lead and impetus of Denis Flageollet, founder of the brand and Master Watchmaker – focus on the research and development and realization of technical and aesthetic innovations in the spirit of the great 18th century master watchmakers.

Since its foundation, De Bethune has developed no fewer than 30 calibers, unveiled over thirty world premieres, registered numerous patents, and produced 150 one-offs for the most discerning collectors. De Bethune timepieces have won the highest global distinctions, including the Aiguille d’Or of the Grand Prix d’Horlogerie de Genève for the Watch of the Year. Today, Denis Flageollet and Pierre Jacques, the company’s CEO, jointly shape the brand’s destiny. A pure style, taut lines and slim cases are part of the inimitable signature of De Bethune’s bold creations.


WatchBox: Caroline Kallman Joffe  | |  +1 717 951 2259 
WatchBox Switzerland: Susanne Hurni  |  |  +41 76 316 35 39

De Bethune
Ouldouze Nadiri  |  |  +41 79 853 74 82
Marine Lemonnier-Brennan  |  |  +41 79 389 67 62

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